紐約，5月9日和11日，由The One Club (www.oneclub.org)舉辦的第45屆One Show國際創意獎頒獎典禮在在紐約潮流圣地Cipriani Wall Street落幕。
今年One Show共收到來自全球73個國家19,823件投獎作品，兩晚的頒獎典禮上共頒出596座鉛筆獎，McCann New York為State Street Global Advisors創作的作品“Fearless Girl”獲得全場大獎，該作品同時獲得今年One Show為嘉獎本年度最具品牌價值的作品而設立的獎項CMO鉛筆獎。
大中華區的投獎機構共收獲14座鉛筆獎項，以及19件佳作獎，其中Cheil Worldwide/ Hong Kong憑作品“BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER”獲得戶外廣告類4項鉛筆獎。
擔任兩場One Show頒獎典禮的主持人分別是著名電視節目“The Chris Gethard Show”的主持人兼喜劇演員的Chris Gethard ，以及艾美獎CNN獲獎節目“United Shades of America With W. Kamau Bell”的執行制片人W. Kamau Bell。
全場大獎
BEST OF SHOW
Agency：McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client：State Street Global Advisors
http://www.oneclub.org/awards/theoneshow/-award/29856/fearless-girl
大中華區獲獎作品
CHINA WINNERS
Nike Badge of Honor
Agency：Wieden + Kennedy Shanghai / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client：Nike China
Discipline：Design | C20: Collateral Items - Single or Series
Awards：Silver
http://www.oneclub.org/awards/theoneshow/-award/29818/nike-badge-of-honor
Butty&Belly
Agency：Cheil Greater China / Beijing
Client：RC PHARMA
Discipline：Moving Image Craft | J10: Campaign （Silver）
Health, Wellness & Pharma | X11: Short Form（Bronze）
Butty&Belly
Agency：Cheil Greater China / Beijing
Client：RC PHARMA
Discipline：Moving Image Craft | J10: Campaign （Silver）
Health, Wellness & Pharma | X11: Short Form（Bronze）
Butty&Belly
Agency：Cheil Greater China / Beijing
Client：RC PHARMA
Discipline：Moving Image Craft | J10: Campaign （Silver）
Health, Wellness & Pharma | X11: Short Form（Bronze）
http://www.oneclub.org/awards/theoneshow/-search/Butty[a]Belly
Penguin Frozen Storybook
Agency：TBWA\Shanghai / Shanghai
Client：Penguin Books
Discipline：Design | C19: Booklets, Brochures, & Product Catalogues
Awards：Bronze
http://www.oneclub.org/awards/theoneshow/-award/29808/penguin-frozen-storybook
Graphic Design in China 2017
Agency：T-Change Design Co.,Ltd / Nanjing
Client：Shenzhen Graphic Design Association
Discipline：Design | C08: Book Interior
Awards：Bronze
http://www.oneclub.org/awards/theoneshow/-award/29767/graphic-design-in-china-2017
The Brass Instruments Band
Agency：The Nine / Shanghai
Client：Hengzheng Dental
Discipline：Design | C35: Illustration - Single or Series
Awards：Bronze
http://www.oneclub.org/awards/theoneshow/-award/29910/the-brass-instruments-band
My Sole Story
Agency：AKQA SHANGHAI / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client：Nike Greater China
Discipline：UX / UI | S09: Dynamic Data Visualization
Awards：Silver
http://www.oneclub.org/awards/theoneshow/-award/30960/my-sole-story
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency：Cheil Worldwide, Hong Kong / Hong Kong + Illusion / Bangkok
Client：JBL
Discipline：Print & Outdoor
Awards：
K02: Newspaper - Campaign （Silver）
K07: Posters - Campaign （Silver）
K04: Magazine - Campaign （Bronze）
K20: Illustration - Single or Campaign （Bronze）
http://www.oneclub.org/awards/theoneshow/-award/30727/block-out-the-chaos-babies-dogs-wife-daughter
#MyRealCareerLine
Agency：J. Walter Thompson Hong Kong / Hong Kong
Client：The Women's Foundation Limited
Discipline：Social Influencer Marketing | P02: Multi-Channel
Awards：Bronze
http://www.oneclub.org/awards/theoneshow/-award/31213/myrealcareerline
ChopChop1.0_DynamicCow
Agency：Amber China / Shanghai
Client：ASD Ammeloo Chef's Edition Knife series
Discipline：Print & Outdoor | K20: Illustration - Single or Campaign
Awards：Silver
http://www.oneclub.org/awards/theoneshow/-award/30723/chopchop10dynamiccow
ChopChop1.0_AtomicBombPig
Agency：Amber China / Shanghai
Client：ASD Ammeloo Chef's Edition Knife series
Discipline：Print & Outdoor | K20: Illustration - Single or Campaign
Awards：Silver
http://www.oneclub.org/awards/theoneshow/-award/30722/chopchop10atomicbombpig
類目最佳獎
BEST OF DISCIPLINE
（點擊作品瀏覽作品視頻）
Branded Entertainment:MRM//McCann，Madrid “Beyond Money” for Banco Santander.
http://www.oneclub.org/awards/theoneshow/-award/30058/beyond-money
Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, “The Lioness Crest” for Nike .
http://www.oneclub.org/awards/theoneshow/-award/29748/the-lioness-crest
Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York “Fearless Girl” for State Street Global Advisors.
http://www.oneclub.org/awards/theoneshow/-award/29856/fearless-girl
Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, both India, and McCann Health Global, Washington, DC, “Immunity Charm” for Ministry of Public Health, Afghanistan .
http://www.oneclub.org/awards/theoneshow/-award/31238/immunity-charm
Intellectual Property: Colenso BBDO, Auckland, New Zealand “Pedigree Selfie STIX Clip” for Mars .
http://www.oneclub.org/awards/theoneshow/-award/30183/pedigree-selfie-stix-clip
Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago “Samsung, Ostrich” for Samsung.
http://www.oneclub.org/awards/theoneshow/-award/31157/samsung-ostrich
Public Relations:Clemenger BBDO, Melbourne, Australia “Give Registry” for Myer .
http://www.oneclub.org/awards/theoneshow/-award/31028/give-registry
Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, “Green Light Run” for adidas Japan .
http://www.oneclub.org/awards/theoneshow/-award/30857/green-light-run
Cross-Platform: DAVID, Miami “Google Home of The Whopper” for Burger King.
http://www.oneclub.org/awards/theoneshow/-award/29711/google-home-of-the-whopper
Film: Saatchi & Saatchi, New York “It’s a Tide Ad” for Procter & Gamble - Tide.
http://www.oneclub.org/awards/theoneshow/-award/30380/its-a-tide-ad
Interactive: Ogilvy & Mather Polska, Warsaw “To The Last Tree Standing” for Greenpeace Poland.
http://www.oneclub.org/awards/theoneshow/-award/29997/to-the-last-tree-standing
Radio: Fitzco//McCann, Atlanta with Casanova//McCann, New York “Share a Coke 1,000 Name Celebration” for Coca-Cola.
http://www.oneclub.org/awards/theoneshow/-award/30796/share-a-coke-1000-name-celebration
Social Influencer Marketing: R/GA, New York “Ask For A Raise” for The Muse, Ladies Get Paid, PayScale, Reply.ai.
http://www.oneclub.org/awards/theoneshow/-award/31203/ask-for-a-raise
Social Media: AMV BBDOwith LADbible, both London, “Trash Isles” for LADbible and Plastic Ocean.
http://www.oneclub.org/awards/theoneshow/-award/30914/trash-isles
UX/UI: Droga5, New York with PHD, New York and Resn, Wellington “Did You Mean MailChimp?” for MailChimp.
http://www.oneclub.org/awards/theoneshow/-award/30054/did-you-mean-mailchimpa
Print & Outdoor: DAVID, Miami “Burning Stores” for Burger King.
http://www.oneclub.org/awards/theoneshow/-award/30575/burning-stores
特別獎項
SPECIAL AWARDS
Global Agency of the Year 全球年度最佳代理公司:BBDO New York
Network of the Year 年度最佳公司網絡:BBDO Worldwide
Independent Agency of the Year 年度最佳獨立代理公司:Droga5
Production Company of the Year 年度最佳制作公司:The Mill
Client of the Year 年度最佳客戶:Burger King
Holding Company of the Year 年度最佳集團公司:Omnicom Group
評選基于該公司本年度的作品的獲獎數量，瀏覽排名詳情請至：
http://www.oneclub.org/awards/theoneshow/-archive/agency/.
Penta Pencil: 為褒獎代理公司與客戶超過五年以上的無間合作與良好溝通設立的Penta Pencil分別頒給了BBDO/ New York, AMV BBDO/ London，Clemenger BBDO/ Melboume， Imapct BBDO/ Dubai聯合服務的品牌Mars Chocolate North America-Snickers，以及DAVID/ Miami與其服務的品牌Burger King。
Green Pencil綠鉛筆獎：這一為最具環保意識的創意作品設立的獎項，由AMVBBDO / London + LADbible / London為LADbible & Plastic Ocean創作的“Trash Isles”獲得。
CMO Pencil CMO鉛筆獎：本年度最具品牌影響力獎項，由McCann New York為 State Street Global Advisors創作的“Fearless Girl”獲得。
CMO Pencil是今年One Show新設立的獎項，由10位全球頂尖的品牌方代表進行評審，所有候選作品均為本年度One Show的金鉛筆或類目最佳獎的獲獎作品。
今年的CMO Pencil的評審為：
Fiona Carter, chief brand officer, AT&T
Laura Henderson, senior vice president, marketing, Buzzfeed
Lisa Holladay, global brand leader, The Ritz Carlton & St. Regis Hotels and Resorts
Jackie Jantos, vice president, Brand & Creative, Spotify
Sophie Kelly, senior vice president, North America Whiskeys and Tequila Portfolio, Diageo
Fernando Machado, global chief marketing officer, Burger King and One Club International Board member
Leland Maschmeyer, chief creative officer, Chobani
Eric Reynolds, senior vice president, chief marketing officer, Clorox
Stephen Tisdalle, chief marketing officer, State Street Global Advisors
“雖然CMO Pencil的最終獲獎結果并不意外，但是所有評審在評選這一獎項中發表的獨特洞察和見解依舊讓我感到驚喜?！盩he One Club首席執行官Kevin Swanepoel說，“所有的候選作品都因為卓越的創意和執行所脫穎而出，但是最終評審們將討論歸結為‘什么樣的作品能讓我們今后的五年甚至更久的時間內，仍然讓我們驚嘆其對行業的啟發和對品牌的帶來的影響力?！u審們一致認為Fearless Girl符合這一標準。”
查看2018 ONE SHOW國際創意獎完整獲獎作品：http://www.oneclub.org/awards/theoneshow/
查看2018 ONE SHOW國際創意獎5月9日頒獎典禮獲獎名單：
oneshow.org/downloads/awards/2018-OneShow-Pencils-Wednesday.pdf.
查看2018 ONE SHOW國際創意獎5月11日頒獎典禮獲獎名單：
http://oneshow.org/downloads/awards/2018-OneShow-Pencils-Friday.pdf.
2018 One Show國際創意節
One Show國際創意節暨紐約創意周是一個匯聚廣告創意、創新、及創造性思維的盛大慶典，于每年5月的第二個星期在世界廣告之都紐約舉辦。
2018年One Show國際創意節暨紐約創意周于5月7日開幕，持續至5月11日。除One Show頒獎典禮之外，2018年國際創意節還包括，ADC國際設計大獎的頒獎典禮、關注青年創意人的Young Ones頒獎典禮、集聚創意領域最知名的意見領袖的創意峰會，以及為來自于廣告公司創始人、創意總監等高層領袖限額定制的創意高層論壇。
